ACKO is an Indian general insurance company that operates without physical branches and sells entirely through digital channels. It was founded in 2016 by…
ACKO is an Indian general insurance company that operates without physical branches and sells entirely through digital channels. It was founded in 2016 by Varun Dua and received a general insurance licence from the Insurance Regulatory and Development Authority of India in 2017, making it one of the first insurers in the country built specifically for direct online distribution.
The company writes motor insurance for cars and two wheelers, health insurance for individuals and families, and travel and electronics cover. Because it does not use traditional agent networks, pricing is set directly and claims are handled through its own app and website, with much of the motor claims process automated through photographs and self inspection rather than a physical surveyor visit.
ACKO also underwrites embedded insurance distributed inside other companies' products, such as trip cover sold alongside a ride hailing booking or device protection sold with an electronics purchase. That partnership model gives it distribution at large volume and low individual ticket size, which differs from how most incumbent insurers acquire customers.
The business has expanded into health with its own network arrangements and preventive care features, and it has raised capital from investors including Accel, Elevation Capital, General Atlantic, Multiples and Amazon.
Engineering, data science, actuarial, underwriting, claims and product roles are based mainly in Bengaluru, Mumbai and Gurugram.
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ACKO operates in insurance, is headquartered in Bengaluru, Karnataka, India, employs around 1,001-5,000 people.
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