Alshaya Group is one of the largest retail franchise operators in the Middle East, running international brands across the Gulf, the wider Middle East,…
Alshaya Group is one of the largest retail franchise operators in the Middle East, running international brands across the Gulf, the wider Middle East, North Africa, Turkey and parts of Europe. The family business was established in Kuwait in 1890 and moved into international retail franchising in the 1980s.
The model is franchise operation rather than brand ownership. Alshaya takes brands that want a presence in the region without building local operations themselves and runs their stores, supply chain, staffing and marketing under licence. Its portfolio has included Starbucks, H&M, Mothercare, The Body Shop, Boots, Victoria's Secret, Pottery Barn, Foot Locker, Shake Shack, The Cheesecake Factory and Pinkberry, spanning fashion, food and beverage, health and beauty, pharmacy, home furnishing and leisure.
Operating thousands of stores across many countries requires capabilities that individual brands would find hard to replicate locally, including regional distribution centres, customs and import handling, mall relationships, multilingual staffing and compliance with the labour and commercial rules of each market.
The group has invested in ecommerce and loyalty platforms that operate across its brands, so a customer can shop several labels through shared digital infrastructure.
Roles cover retail and restaurant operations, supply chain and logistics, buying and merchandising, marketing, technology, finance and human resources.
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Alshaya operates in retail, is headquartered in Kuwait City, Kuwait, employs around 10,001+ people.
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