Silverpush is an AI-powered contextual video advertising company that uses moment targeting to produce engaging ads in a brand safe & suitable environment…
Silverpush is an AI-powered contextual video advertising company that uses moment targeting to produce engaging ads in a brand safe & suitable environment where your users are most likely to see them. Unlock measurable performance at scale, with video-level context and brand-safe delivery. Using Silverpush's Mirrors technology during the Pakistan Super League for our National Ketchup campaign was a game changer to how we look at contextual targeting across digital platforms. It was exciting to see National Ketchup become a part of the PSL festivities, almost as if it were a guest at the snack tables of cricket fans. Silverpush is a unique Tech which has refined Contextual Targeting. Himalaya is delighted to have executed the first interactive Video ad campaign with Silverpush. The Interactive solution, which added to the relevant context helped boost engagement and other media metrics. Assuring product authenticity is extremely important to us. But, this message can be lost if not conveyed during key product discovery moments. Mirrors allowed us to sharply target these moments and enabled interest based contextual targeting, providing higher affinity and relevancy. Mirrors unique capability has helped us tap into a fast-growing Facebook video audience much more meaningfully. We connected with customers during contextual moments that significantly increased the relevance of the message we wanted to convey, increasing the impact. Silverpush helped us avoid the use of brute-force-targeting using private data of consumers.
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