Demandbase provides account based sales and marketing software for business to business companies. It was founded in 2006 and is headquartered in San…
Demandbase provides account based sales and marketing software for business to business companies. It was founded in 2006 and is headquartered in San Francisco, and it was among the earliest vendors to argue that business marketing should be measured and targeted at the level of a company rather than an individual lead.
The reasoning is that a business purchase is made by a committee rather than a person. Several people at the same organisation research independently, so treating each as a separate lead fragments the picture and can send different messages to colleagues evaluating the same decision. Demandbase resolves anonymous web traffic and research activity to companies, combines it with firmographic and intent data, and produces an account level view of interest and buying stage.
Around that the platform offers advertising targeted at named accounts, website personalisation, sales intelligence surfaced inside customer relationship management systems, and analytics that attribute pipeline and revenue to account engagement rather than to individual form fills. The company acquired InsideView and DemandMatrix in 2021, adding company data and technographic coverage.
Customers are typically technology, manufacturing and professional services firms with long, considered sales cycles.
Roles include software engineering, data engineering, machine learning, product management, sales and customer success, with engineering presence in the United States and India.
As a verified employer on RefOpen, Demandbase employees can refer prospective candidates for open engineering, data and commercial roles.
Demandbase operates in b2b sales and marketing software, is headquartered in San Francisco, California, USA, employs around 501-1,000 people.
RefOpen connects job seekers with verified Demandbase employees who can submit an internal referral for open roles. A referral pushes your application to the top of the recruiter's list and improves your odds of landing an interview.
Explore the latest Demandbase job openings on RefOpen, request a referral in a few taps, and track your application end to end. Creating a profile and browsing jobs is free.