Snapdeal is an Indian e-commerce company that operates an online marketplace focused on value-conscious shoppers, offering a wide range of affordable…
Snapdeal is an Indian e-commerce company that operates an online marketplace focused on value-conscious shoppers, offering a wide range of affordable products across categories such as fashion, home and general merchandise. Founded in 2010 by Kunal Bahl and Rohit Bansal and headquartered in New Delhi, Snapdeal began as a daily-deals and coupon platform before evolving into one of India's well-known online marketplaces. Over its history it has been backed by prominent global investors and grew to become, for a period, one of the largest e-commerce players in India, connecting large numbers of sellers and buyers across the country.
Snapdeal's marketplace model brings together third-party sellers and buyers, allowing merchants to list and sell their products to customers across India while Snapdeal provides the platform, technology and services that enable these transactions. Over the years the company has connected a vast network of sellers with millions of buyers, spanning a broad assortment of products. After a period of rapid growth and intense competition in Indian e-commerce, Snapdeal restructured and refocused its strategy, sharpening its emphasis on the value segment of the market rather than competing head-on across all categories.
A defining feature of Snapdeal's repositioning is its focus on value commerce, serving price-sensitive, value-conscious buyers, particularly in smaller cities and towns across India. The company concentrates on affordable, good-value products in popular categories such as fashion, home and general merchandise, aiming to serve the large and growing base of middle-income consumers in the country's tier-2, tier-3 and smaller markets. This focus on value and on a specific customer segment distinguishes Snapdeal from larger, broader marketplaces, and it reflects a deliberate strategy built around accessibility and affordability.
As a modern e-commerce company, Snapdeal relies heavily on technology and data across its operations, from its website and mobile apps to the systems that support search and discovery, payments, order management, logistics coordination and customer service. Building and operating an online marketplace at scale requires strong engineering, data and product capabilities, including the ability to handle large catalogues, many sellers and high volumes of orders reliably, as well as to deliver a smooth, trustworthy shopping experience for value-focused customers. Snapdeal is part of a broader group of businesses spanning e-commerce and related services.
For technology professionals, Snapdeal offers the opportunity to work on consumer e-commerce technology serving value-conscious buyers across India, spanning software engineering, web and mobile development, data and analytics, search and personalisation, payments, and the systems that power an online marketplace. Engineers and product specialists work on technology designed to make affordable products accessible to a wide base of customers, including in smaller towns and cities.
As a verified employer on RefOpen, Snapdeal employees can refer prospective candidates into the organisation, giving job seekers a more direct route into a well-known Indian e-commerce company focused on value commerce, and into engineering, product and data work on the marketplace that connects sellers with value-conscious buyers across the country.
Snapdeal operates in e-commerce, is headquartered in New Delhi, India, employs around 1,001-5,000 people.
RefOpen connects job seekers with verified Snapdeal employees who can submit an internal referral for open roles. A referral pushes your application to the top of the recruiter's list and improves your odds of landing an interview.
Explore the latest Snapdeal job openings on RefOpen, request a referral in a few taps, and track your application end to end. Creating a profile and browsing jobs is free.